LEGO x Adidas Originals Superstar Collaboration With Leta Sobierajski is a Sneakerhead's Fever Dream
Besides taking a Razor scooter to the ankle, one of the worst pains in the world is stepping barefoot on an unannounced Lego. But, what if you could wear Legos on your feet in a not-so-subtle way to tell Legos to take a hike?
Leta Sobierajski is a New York-based artist who combines graphic design with photography, art, and styling to create unique visuals. Her client list includes Adobe, Bloomberg Businessweek, D.S. & Durga, Google, Gucci, IBM, The New York Times, and, most recently, created work for the LEGO x Adidas Originals Superstar collaboration. Her design for her Lego shoe reflects her quirky style with its colors, geometric shapes, and funky shoelaces.
LEGO’s new LEGO Adidas Originals Superstar set was released on July 1st and allows users to build their own custom lego sneaker.
The sneaker and toy industries are worlds apart, but when their paths occasionally cross, pretty cool things can happen.
As a tool many of us have used since childhood, LEGO is a timeless material that does not cater to one age or one demographic. It is boundless and full of possibility, and for the launch of the LEGO x Adidas Originals Superstar set, Leta was approached to create a remix for the classic silhouette. This highly covetable sneaker was originally released as a basketball shoe back in 1969. Since then, the Superstar has transcended sports and become one of the most versatile streetwear staples around the world.