• Steven Heller

Loco Logoman


Look! On the screen! Its a bird! Its a plane! Its Logoman!

Faster than a free-source template. More powerful than Landor. Able to transform mere symbols into biting satiric marks. Its Logoman!

Who, disquised as Felix Sockwell, the boisterously outspoken, orange jumpsuit-wearing graphic designer for great metropolitan clients, fights a never-ending battle to make existing logos the objects of sarcasm and ridicule.

Shown here are a few of his recent parodies: Obeyma and Oyvey. And along with with his faithful Nordic companion, illustrator Thomas Fuchs, he has deconstructed the GOP Pachyderm. (Get your poster before the convention: limited quantities available.)


About Steven Heller


Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.

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