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Lustig's Three Venues

This is the year of Alvin Lustig (1915-1955). Two publications have just been published and the Lustig website is still going strong.

I co-authored Born Modern: The Life and Design of Alvin Lustig with Elaine Lustig Cohen (above right), designed by Tamar Cohen. This professional biography, based on interviews, letters, and documents, with a generous helping of graphics and photographs (from book covers and jackets to architecture, and a helicopter too) is the first monograph about this pioneer modernist. The other, Purity of Aim: The Book Jacket Designs of Alvin Lustig by Ned Drew and Paul Sternberger, is the fourth in the R.I.T. / Cary Graphic Arts Press Chapbook Series of documentary booklets on graphic design form-givers.

Lustig is the extensive website produced by Kind Company, featuring an array of graphics, articles and essays by and about Alvin Lustig. The three venues are a well deserved monument to this Modern pioneer of graphic and 3D design. From an essay I wrote in 1993:

“Lustig created monuments of ingenuity and objects of aesthetic pleasure. Whereas graphic design history is replete with artifacts that define certain disciplines and are also works of art, for a design to be so considered it must overcome the vicissitudes of fashion and be accepted as an integral part of the visual language.”



PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  


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