• Steven Heller

Making Wheels Turn

General Motors, like other American automotive companies, once didn’t use only sex appeal to sell cars. They employed science and technology to win the consumer’s trust and dollars in brochures designed to pique the interest of those for whom automobiles were more than status symbols. Some of those artifacts are here at the GM Heritage Center. Today, handling and computer gadgetry are important factors, but for the most part what makes the wheels of profit turn is not what you see below.


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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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