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Designer of the Week: Malcolm Eric Buick

HOW Design Live is the biggest gathering of creative professionals anywhere. You’re invited to join us as we celebrate our 25th anniversary in Chicago May 4–8 with what is sure to be the most inspiring, informational, educational, and talked-about HDL yet.

Meet Print’s latest Designer of the Week, Malcolm Eric Buickbrand director of NYC–based cross-disciplinary creative agency Athletics, a place where killer design—including the new MLS logo—is brought to life.

Name: Malcolm Eric Buick

Design School: Duncan of Jordanstone School of Art and Design, in Scotland, U.K. But earned my craft in London in the thriving mid ’90s music scene.

Firm: Athletics

Location: Williamsburg, Brooklyn, NY

How would you describe your work? Our work is focused on developing products and experiences using the web, broadcast, print and the environment in smart, interrelated ways. We take pride in our studio’s ability to move between media and operate at a high level across a range of disciplines. In short, we like making.

Where do you find inspiration? Inspiration can come from anywhere—a chance encounter on my cycle to the studio, reading a piece of news online (even better in the paper—I’m old school) a historical documentary, my daughters (aged 3 and 5) every day. I’m inspired by a lot of things, but my real inspiration generally comes from places I least expect it.

In the Breakthrough Logo Design & Branding Success course, Dr. Bill Haig breaks down his “credibility-based logo design”© process—a model he championed from the teachings of his legendary mentor, Saul Bass.


Establish yourself as a branding expert and set yourself up for success with the Building Better Brands Collection. Whether you’re diving into the art of brand identity for the first time, or are looking to give your existing skill-set a boost, this exclusive kit is sure to have you developing solid brands in no time.


Who are some of your favorite designers or artists? Oooof tough one, but I have to say, it would be Mr Allan Gerard Fletcher; alas, he is no longer with us, but [he was] a creative powerhouse, and in his time extremely prolific, always creating. If I can be like him throughout my career, I’ll be laughing. Here’s a great wee quote from him:

“Design is not a thing you do. It’s a way of life.”

So true. On art, I’m partial to sculpture. I love the precision and minimalism of Donald Judd, and the physicality of Andy Goldsworthy’s work.

Is there a project that stands out to you as having been the biggest challenge of your career so far? Oh, tough one. I’m not there yet. I guess my daughters—that’s a project, right? And it’s never-ending.

What do you hope to accomplish in the future? Make change, be happy (always), help build an environment my daughters can develop within safely, be challenged, excited about life, and hopefully [help them] grow to be awesome human beings—we need more of that.

What’s your best advice for designers today? Stay curious.



The Regional Design Annual is the industry’s most prestigious and well-respected American design competition. As the only comprehensive survey of U.S. design by region,  tens of thousands of art directors, studios and creative professionals look to the RDA every year to find the country’s top talent.

In 2015, Print is celebrating 75 years. Enter your work today for a chance to be spotlighted in the pages of our milestone RDA issue.

#brandidentityexamples #DesigneroftheWeek #MoMA #brandingdesign #newmlslogo #MalcolmEricBuick #AthleticsNYC #mlslogo #MLS

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