• PrintMag

Man or Maestro

Maëstro was a cigar. The Maëstro-man was a proto-Marlboro-like character who strode above the logo in die-cut points of purchase like this one. Modeled on a older gent in his evening finest, this dude, seemingly surprised by just how flavorful his cigar was, became one of the army of fantasy pitchmen and women of the early twentieth century. Invented though he was, his image was the spark of many a consumer’s engine.

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