Manolo Prieto Covers are Low-Cost and High-Quality
These covers designed by Spanish illustrator Manolo Prieto between 1940 and 1957 were done for the low-cost weekly publication Novelas y Cuentos by the publishing house Dédalo. Americans would call them pulps, but they’re high-quality graphic design any way you look at it, and so contemporary in their graphic artistry, flat color patina and surrealist imagery.
Prieto, who is currently on exhibition at the Museum of Decorative Arts in Madrid until Oct. 22, discusses the covers in his autobiography written in 1978, at age 66:
When I was commissioned by the covers of the Novelas y Cuentos Magazine, I began to illustrate how it has always been done: looking for the anecdote of a passage and doing it for the good, but I was so little paid, I decided to reduce it, drawing less and thinking more (because I thought I could do it as I walked down the street), and I turned the covers into posters of their own arguments.
Get the latest issue of PRINT to discover our annual list of 15 of the best creatives today under 30. Plus …
A look at the rebranding of an old industry made anew: marijuana
A Manifesto from Scott Boylston on the dire need for sustainability in design
Paul Sahre’s me.moir/monograph Two-Dimensional Man
Debbie Millman’s Design Matters: In PRINT, featuring Jonathan Selikoff
And much more!