• Steven Heller

Mechanical Art in the Mechanical Age

De Reclame was Holland’s leading advertising-design journal in the 1920s and early ’30s. I include it in my book on design magazines. Its editors understood the design mandates of the era. It was the Mechanical Age when designers were addressing the modern transformations triggered by the earlier industrial age—a period when aesthetics and function were determined as co-existing in one form.

This 1926 issue was devoted to the visual evocation of the period, from the literal representation of the machine to its symbolic ones, influenced by the Bauhaus and Russian Constructivism. The images here are advertisements that express the zeitgeist and serve as markers of an era. They are also simply pleasurable to behold.

Support PRINT. Subscribe.

At PRINT, we don’t believe in paywalls. But we still need support from our readers. Consider subscribing to PRINT today, and get in on the conversation of what the brightest minds in the field are talking about right now.

Treat yourself and your team to a year of PRINT for $40—which includes the massive Regional Design Awards issue ($30 on newsstands).

#DeReclame #1920s #DailyHeller #StevenHeller #advertising

RELATED POSTS Germany’s Golden Age of Book Cover Design Oskar Schlemmer: The Bauhaus Master of Multimedia Design Black Dahlia Murder, Part 2: The Victim’s Makeup

About Steven Heller Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →