• PrintMag

Medicine Made Funny

I stumbled across this magazine, Ridendo, distributed to French physicians from the 1930s into the 70s, with more than 440 issues published over the course of its 44-year run. Its a humor magazine with cartoons and comics in the tradition of the famous French journals Le Rire (the laugh), L’Assiette au Beurre (the butter dish) and others reaching into the early 19th century. As I researched the origins of the publication, I found William Helfand, expert on all things medical, already wrote about it for DesignObserver in 2010. Rare, rarefied yet really fascinating.

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