The Museum of Modern Art (MoMA) has offered an assortment of holiday cards since the 1940s. Creations from artists and designers have featured heavily in exhibitions from the past or selections from the permanent collection. As the tradition grew, the cards have evolved from flat cards to pop-up and 3D affairs, elevating the winter tradition into fine examples of papercraft.
MoMA Retail has announced an open call for holiday designs from the creative community. Artists have until April 23rd to submit their work to the museum store. According to the brief, the things MoMA is looking for include innovative uses of paper, experimentation, uniqueness, quality in design and production, intelligence and sophistication, and new ways of looking at imagery. Being the holidays and all, there should be an element of surprise and an embracing of the seasonal spirit.
Past contributors to the MoMA holiday card include Alexander Calder, Joseph Cornell, Jim Dine, Robert Indiana, Andy Warhol, Sister Mary Corita Kent, Ben Shahn, and Yoko Ono.
Submission details below. MoMA notes that they only publish photographs from their collection and will not accept photography for the holiday cards.
You can view the current selection of Holiday cards here.
Send entries to the following address:
Karen Hernandez
Senior Product Manager, Retail
The Museum of Modern Art
11 West 53rd Street
New York, NY 10019
Questions regarding submissions should get directed to holidaycards@moma.org