Magazine advertising, especially in the postwar ’40s and early ’50s, presented the lily-white world in a neat mythic package. Parsing these ads can provide hours of truth about how generations prior to the 2000s saw themselves, and how much of that misrepresentation continues in some form today. Look at the following and try to deconstruct the rather overt codes.
The ninth book in the LogoLounge Series once again celebrates expert identity work by notable designers and up-and-coming talents from around the world. This edition’s far-reaching collection offers inspiration and insight for graphic designers and their clients. Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge.com website showcases the latest international logo creations. Get a copy now.
About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller