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New Miami Marlins "Rainbow Bright" Logo Way Off Base

So far the biggest story to come out of baseball’s early off-season isn’t some splashy free agent signing or the abrupt retirement of St. Louis Cardinals manager Tony LaRussa, but that of the logo and uniform redesign of the Florida Marlins. If you haven’t seen the new look yet, it will be officially announced on Friday the 11th. But some early peeks have been making their way around the internet (caveat: these renderings have not been confirmed but a few trusted baseball reporters claim they’re the real deal). If you have seen them already, you might not have believed your eyes. In fact, when some of the images of the new logo were leaked there was such shock and disbelief by the baseball world, most people assumed it was a farce, calling the look everything from “Hawaiian Shaved Ice” to “Push-up Pop” to “Rainbow Bright.”

The rebrand was planned as part of the team’s big move to their new stadium, New Marlins Ballpark (which also sports a logo with a rainbow motif), a baseball-only park with a retractable roof to keep the tropical rains away. With a name like New Marlins Ballpark, the powers-that-be decided the team needed a new identity as well. So not only are the uniform colors radically different, but the team will now be called the Miami Marlins.

In addition to the new logo and color scheme, new uniforms will also be revealed. Again, this look isn’t certain to be the one unveiled on Thursday (and in light of all the backlash, it’s entirely possible the Marlins’ design team has gone back to the drawing board) but this is what has been floating around the ether and seems to make sense based on the logo. White home jerseys with black caps. Away grays with a radically out of place blue cap (that strangely echo the original Tampa Bay Devil Rays uniforms). And some assortment of combinations for Fridays and other games.

Not to say orange is a bad choice for a sports team (the Giants, Orioles, and Tigers pull it off pretty well), but it does require some tasteful design skill and a healthy grasp of workable color palettes.

Perhaps it’s not the worst logo ever (for some ideas on that front click here); there are always the Chicago White Sox shorts and collared unis from the ’80s to claim that distinction. But if this is indeed the look of the new Miami Marlins, my guess is it won’t be around long.

#branding #ColorampDesign