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Nice Car, Nice Car

By: Steven Heller | August 11, 2010

Have you heard the joke about advertising Volkswagen back in the 50s, attributed to George Lois? When his agency, Doyle Dane Bernbach, had the account, he said the challenge was to sell a “Nazi car in a Jewish town.” And so they did.


The ads that emerged from Doyle Dane Bernbach in the 1950s (no, not the Nazi era one below top) succeeded in putting the volk in the joke and  taking the Nazi sting out of das VW; the result was the cute little beetle.


The Swastika was outlawed in Germany but the VW logo lives on. The beetle ads were not the only VW successes. The advertisements for the Volkswagen mini bus (also known as the “Hippie Van”) were equally bright and witty, as was the emblematic vehicle. Check out the ads below as examples of the best automobile advertising ever produced. You will agree!! Nein?!! Yahwol!!

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