• Steven Heller

Ode to Old

Finding commercial artifacts is among the designer’s—indeed, the hoarder’s—little pleasures of life. I hoard too much, and sometimes a few come to the surface that just make me smile. Today is smile day, and I’m sharing a few random items that once upon a time had some cultural relevance. Maybe they still do. And just maybe these are the things our ancestors will treasure after the earth as we know it has been covered with lava and sludge, waiting to be dug up and preserved by archeological robots.


They include Otto Soglow’s Tydol man, a metal automobile bumper attachment; a Tom Mix (my favorite cowboy) Little Big Book; and a Nabisco trademark boy in a raincoat as letter opener.

Speaking of Odes, here is mine to the Father of Graphic Design and Modern Advertising, Earnest Elmo Calkins.

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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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