- PrintMag
October 2010
By: Print staff | September 19, 2010

Table of Contents
Vol. 64, Number 5
It’s the international issue: Oscar-worthy Irish animation, vintage Russian stamps, Mao kitsch in China, and 35 winners of our Creativity + Commerce competition. Plus, top designers reveal their favorite psychological tactics that are sometimes required for clients to say “yes.”
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FEATURES
Red-Letter Office A trove of postage stamps reveals the icons, aspirations, and failings of Imperial Russia and the Soviet Union. By Bruce N. Wright
Little Black Books Fifteen years ago, Milan-based company Moleskine bet on paper and won. Now it ponders its future in the digital world. By Michael Silverberg
From a precocious pig named Olivia to that gold man known as Oscar, an introduction to Ireland’s vibrant animation scene. By John Canemaker
The Art of Seduction Devilish ruses. Psychological tricks. Red herrings and poker faces. The many ways that designers get clients to say “yes.” By Peter Mendelsund and Peter Terzian
Creativity + Commerce The winners of our fourth annual competition devoted to international business graphics
First
Design Army’s identity for the Addy Awards
Second Motion Theory’s video for Google Chrome
Third
KNOCK’s self-promotional identity
Green Willoughby’s packaging for New Leaf Paper
DEPARTMENTS
Up Front A history of the Latin letterform; behind the scenes
Shelf Life Current trends in music, book, and product packaging By Debbie Millman, Douglas Wolk, and Claire Lui
World View Chairman Mao gets a pop-culture makeover. By Ellen Shapiro
Dialogue Adam Parfrey, president and publisher of Feral House Books Interview by Steven Heller Observer Design is now about control—of our perceptions and emotions. By Rick Poynor Best Practices There’s no such thing as garbage. By Jeremy Lehrer
Interaction How can digital design be archived effectively? By Khoi Vinh
Ephemera The story of a house, in blueprint By Penny Wolfson
Back Issue Britain’s cultural confidence By Martin Fox Desktop Obsessions and tools on the web By Patric King and Su Hot Type Trilby, reviewed By Paul Shaw Books
Victore and Art of McSweeney’s
Reviews by Stacey Kahn and Colin Berry End Product IceStone, Al Gore’s countertop
By Caitlin Dover
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