• Steven Heller

On a Mission

Walter Dorwin Teague (1883–1960) was one of the modern white knights of design for industry (aka industrial art/commercial art). He established a typographic studio in 1911, and by the mid 1920s he was known for product packaging. He left graphic design and advertising in 1926 to open an industrial design firm in New York City. His most important client was Eastman Kodak, starting in 1928. As an industrial designer he developed a number of well-known cameras for Kodak, including an Art Deco gift camera (1928), Baby Brownie (1934), Bantam Special (1936) and the Brownie Hawkeye (1950). He designed the Marmon 16 automobile that was introduced in 1932, and the sleek streamline Texaco gas stations (1936). He also designed pavilions for the designers’ fete, the 1939 New York World’s Fair/The World of Tomorrow. This is an address he gave three years earlier, after he had been commissioned as one of the leading designers for the Fair.

Walter Dorwin Teague




The 2017 PRINT RDA: Enter Now!

Enter the most respected competition in graphic design—now open to both pros and students—for a chance to have your work published, win a pass to HOW Design Live, and more. 2017 Judges: Aaron Draplin / Jessica Hische / Pum Lefebure / Ellen LuptonEddie OparaPaula Scher. Student work judges: PRINT editorial & creative director Debbie Millman and PRINT editor-in-chief Zachary Petit.



Draplin image: Leah Nash. Hische: Helena Price. Lupton: Michelle Qureshi. Scher: Ian Roberts.


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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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