• Steven Heller

Overcoming Graphic Malaise

The American Crayon Company in Sandusky, OH published Everyday Art: News and Comment on the Trend of School and Industrial Arts as a means for the non-professional to enjoy the satisfaction of creation. A selling tool for American Crayon Company, it also suggested that an interest in art and design is an integral part of a well-rounded life. It went through various redesign incarnations; this one by John Follis and Rex Goode, graphic and industrial designers, vividly shows how modernism transformed the ordinary graphic malaise of the 1930s, ’40s and early ’50s.


Before and After



editorial spread (after).



Editorial spread (before).



Editorial spread (after).



Editorial spread (before).



Cover and backcover (after).


Lessons Learned For even more of Steven Heller’s design insight, get your copy of Lessons Learned, the August issue of Print that includes the “Evolution” of the word “cute” and more. Never miss another issue by subscribing today.


#designandprint #DailyHeller #modernism #JohnFollis #StevenHeller #AmericanCrayonCompany #RexGoode


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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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