• Steven Heller

Packaging to Warm The Body (and Soul)

Sometimes the package is better than the product. This 1911 box for the Porosknit Chalmers Knitting Company, which held one of its patented union suits for summer activity wear, celebrates the modesty of your average modest man or boy. The design of this common item, makes one wish the clock would turn back to those thrilling days of yesteryear when packaging was this classy.

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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →