• PrintMag

Panties for Bottle Bottoms: Pro and Con

When I received the baseball-sized plastic egg with a pair of pink panties rolled into a ball, I wondered whether the world had gone mad. Well, the answer to that is yes. But not because some myopically visionary entrepreneur made panties to fit over a plastic water or soda bottle. In a world market where apps for virtually every unnecessary time-waster is open and tariff free, these Japanese made, teeny unmentionables deserve to be mentioned for they are the next generation of looney diversions. What do you think?

HOW’s In-House Design Awards HOW’s In-House Design Awards recognize the best creative work produced by designers doing in-house work for corporations, associations and organizations. From corporate identity, sales collateral, point-of-purchase displays, employee communication, membership materials and more, this premiere awards program shines a spotlight on an under-represented segment of the design industry. 

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