• Steven Heller

Panties for Bottle Bottoms: Pro and Con

When I received the baseball-sized plastic egg with a pair of pink panties rolled into a ball, I wondered whether the world had gone mad. Well, the answer to that is yes. But not because some myopically visionary entrepreneur made panties to fit over a plastic water or soda bottle. In a world market where apps for virtually every unnecessary time-waster is open and tariff free, these Japanese made, teeny unmentionables deserve to be mentioned for they are the next generation of looney diversions. What do you think?

HOW’s In-House Design Awards HOW’s In-House Design Awards recognize the best creative work produced by designers doing in-house work for corporations, associations and organizations. From corporate identity, sales collateral, point-of-purchase displays, employee communication, membership materials and more, this premiere awards program shines a spotlight on an under-represented segment of the design industry. 


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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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