Meet The Blue Boy. He’s the trade character for Blue Boy Peas, c. 1935. Those were the days when a simple smiling lad in overalls and buttoned shirt could be the spokesperson for a business. I trust him. No pretense. No guile. Just a pure Blue Boy and his pure green pea beans.
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About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →