Before Photoshop, it took a lot of time and considerable skill to paint variations on a piece of graphic design. I have no idea who did these comps for Altes Beer, a Detroit-based brewery that produced lager from 1948–1954. It may have been an erstwhile designer or a student practicing his or her talents. But these entirely hand-drawn beer labels show a level of craft and precision we do not see too often today. I’d hire this letterer/designer in a second.
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About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →