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Print Ain’t Dead Yet (Continued)


What happens if you cross the paper-technology of Esopus with the typographic quirkiness of the now defunct Nest? The offspring might be the bi-annual Vintage Magazine. Inspired by Fleur Cowles’ Flair (1950-51), the second issue of Vintage (out now) is an eclectic mix of graphic, printing and written elements. The cover is embossed (letterpress style) with an open spine bound with a ribbon and the interior is filled with an array of special paper effects (pop-ups, booklets, and even an air sickness bag containing a booklet devoted to shopping bags).

The creation of editor and publisher Ivy Baer Sherman, the limited-run second issue, devoted to the “historic impact of art, music, fashion and food,” “riffs” on an ode by Gary Giddens to the manual typewriter. The cover “celebrates the tossed-away drafts of pre-digital writing by opening up to a poem printed on a piece of hand-crumpled paper.”

Typographically awkward with its share of way too many clunky and legibly-challenged layouts, Vintage nonetheless is curiously engaging in terms of its tactility. For me it represents the end-of-print era magazine, where spectacle is the means to trigger interest in the text. I was particularly interested in Kate Winick’s article on New York’s storied Carlyle Hotel, and the unusual article on Laurent Grimod de la Reyniere (1758-1837), the first “public food critic.” While the magazine doesn’t hold together as a total entity, the individual parts have a certain flair.

Vintage is $20 per issue, and worth collecting, not just to read and view, but as an example of this “Ain’t Dead Yet” period.

Don’t forget to visit The Daily Heller at Imprint.

Read more: Imprint | Print Ain’t Dead Yet (Continued) http://imprint.printmag.com/?p=40061&preview=true#ixzz0uEi0xhy9