Print’s Legends in Advertising Awards: The Winners
The competition was judged by Jon Wyville, executive creative director of Leo Burnett USA, who has worked on projects for Nintendo, Coca-Cola, Hallmark, General Motors, McDonalds, Norton Internet Security, Fifth Third Bank, Secret Deodorant, Tampax and more. He has garnered hundreds of awards himself—from Cannes, One Show, Clio Awards, Radio Mercury Awards, Art Directors Club, D&AD, Communication Arts and more—and his work is featured in the permanent collection of the New York Museum of Modern Art.
BEST OF SHOW: “REPORT WITHOUT FEAR”
Miami Ad School, San Francisco: Chamsseddine Abdelhafidh (creative director/writer), Belén M. Márquez, Elton Rhee (art directors/designers), Paul Forester (writer). Student entry.
Wyville awarded the Best of Show nod to Report Without Fear for its concept and highly effective execution, noting that the idea at the project’s core stood out for him. “The idea comes from human behavior,” he says. “People around the world want to be able to safely share this important information. Report Without Fear takes that truth and marries it with technology. So it’s not an idea about technology. It’s an idea about human truth that uses technology.”
GOLD: “AMAZON: THE RE-KINDLE PROJECT”
Miami Ad School, Miami: Vignesh Seshadri (art director/designer), Smriti Tandon, Kathryn Kvas (writers). Student entry. Description: “Amazon Kindle will help dyslexic students concentrate on the joy of reading, rather than their frustrations with it, through simple, groundbreaking technology.”
SILVER: “BRIDGING BUSINESS CULTURE POLITICS”
Zeppelin Universität, Friedrichshafen, Germany: Philipp N. Hertel (creative director/art director), Ulrike von Dewitz (designer), Tim Göbel (writer), Zeppelin Universität (client). Project Challenge: “The creation of an extraordinary and unusually tactile object that absorbs the intelligence of a university and reissuing the slogan ‘bridging business culture politics.’ The result: A smart, cooly metalized booklet, capable of fitting into the pocket of your jacket, with warm reddish shimmering paper, which is perforated by a full laser press cut, whose traces of gunshot carry the fact of being an analog product to extremes.”
SILVER: “CONVERSE SHOES ‘100 YEARS OF HANGING OUT'”
San Diego Portfolio Studio: Henry Hikima (creative director), Brooke Lingenfelder (art director/designer). Student entry. Description: “The goal was to create a unique shoebox that would be fun to display in-store, to carry, and to keep in a bedroom. In brainstorming for ideas, I kept going back to the concept of throwing a pair of Chuck Taylors over a telephone wire. It’s a sight seen in every urban community, and I thought there was a solid idea there. Work includes: shoe box design, window display, in-store display, business cards and display, laces and display, and front/back billboard.”
BRONZE: “BEAUMONT BLUES AND ROOTS FESTIVAL POSTER”
Woodruff Sweiter, Calgary, Alberta: Alexandra Gonzalez (creative director/art director/designer); Beaumont Blues and Roots Festival (client). Description: “Since 2008 the Beaumont Blues & Roots Festival has been proud to present the Alberta capital region with the best in live Canadian blues, roots, folk, rockabilly and country music. With a simple goal of providing high quality live music for all ages, the BBRF has continued to grow and expand from our grassroots beginnings into a world class festival.”
BRONZE: “FORMULA X FOR SEPHORA“
BRONZE: “LIFEPROOF GS5 CASE CAMPAIGN”
OtterBox, Fort Collins, CO: David Oldfield (creative director), Cara Chiarello (art director/designer), Steve Hamaker (designer), Mike Campu (illustrator), Tim Tadder (photographer), Michael Kirby (writer), LifeProof (client). Description: “The launch campaign for LifeProof’s Galaxy S5 case issues the challenge to “Take Your Galaxy Anywhere on Earth.” Each image represents an aspirational ‘anywhere’—demonstrating that people really can take their smartphone to places they never thought possible.”
BRONZE: “SONY ALPHA 7R LAUNCH CAMPAIGN”
50,000feet, Chicago: Sony (client). Description: “Featuring heroic product photography by Marc Tule and lifestyle photography captured by Dan Monick, the cross-platform campaign was shot entirely on the Sony Alpha 7R, and the launch was a resounding success. Named ‘Camera of the Year’ by both Imaging Resource and EPhotozine, the Alpha 7R established a strong foothold for Sony in the mirrorless digital camera market—elevating the Sony brand in this important niche market while paving the way for future growth.”
BRONZE: “WALKING DEAD”
San Diego Portfolio Studio: Henry Hikima (creative director), Christian Capuchino (art director/designer/photographer), Richard Miller (writer). Student entry. Description: “Promoting the Fall season of the Walking Dead using: 1- Billboard, 2- Bus Shelter, 3- Poster, 4- Movie Theater Standee, 5- Magazine Insert, 6- Elevator, 7- DVD package Design, 8- App Game.”
Miami Ad School, Miami: Vignesh Seshadri (art director/designer), Smriti Tandon (writer). Student entry. Description: “A print campaign on Listerine that promotes the current slogan ‘Kills germs that cause bad breath.'”
BRONZE: “IT ALL STARTED WITH A SHARPIE”
Miami Ad School, San Francisco: Chamsseddine Abdelhafidh (creative director/writer), Belén M. Márquez (art director/designer). Student entry.
The February 2015 issue of Print—Type Today—is out now. In this issue, Print tackles one of its readers’ most passionate topics: Typography. We take a deep dive into how type has evolved—where it has been in the past, major industry milestones and so on—and analyze current trends to decode where it’s going tomorrow. Print also looks at new artists who are taking it there by naming 9 Type Designers to Watch in 2015. Get a copy today.