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Rand’s Random Logo Notes

Paul Rand was an obsessive note-maker. Although he was not always comfortable giving public remarks, he wanted to make sure he was always prepared. In preparing for tonight’s panel on Rand at the Museum of the City of New York, where “Everything Is Design: The Work of Paul Rand” is on view until July 19, I found these notes that he had given me.


They were intended for the IBM Design Seminar in Washington, DC, on May 20, 1981. The subject was Design Problems Related to the Use of the IBM Logo. Rand wrote in his comments, “As opposed to a pictorial device, a logo is read, not just looked at.” He added,  “The problems we face we face in using the logo are essentially problems of design and business judgement, universal problems unique to no one.” These are some of the notes he sketched out for his talk to IBM’s design managers and designers.


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