• Steven Heller

Reading is My Bag

Advertising is about reaching the public. Shopping bags are about carrying things. Put the two together and advertising uses the public to reach the public. Not a bad equation, especially when the advertising adds something to everyday existence. The current series of bags for Barnes & Noble does just that.

Chermayeff & Geismar & Haviv got the handle on how to encourage reading and save bags. Each one of the six in the series is a veritable illuminated book page for Moby-Dick, Alice In Wonderland, Wizard of Oz, Don Quixote, Romeo and Juliet and Tom Sawyer. Picture sitting on the bus with nothing to read, and somebody across from you has a B&N bag. The possibilities are infinite. The bags are beautiful.

The Ultimate Guide to Color In this collection of all things color, you’ll find thirteen resources for helping you rediscover inspiration and creativity in your work. From palette-building techniques to color theory, this kit will give you a comprehensive library of resources. Through the books and videos included, you’ll be able to take a look back through the major milestones in color history and then see how they affect current color communication and trends. Head over to Print’s online store to check it out.

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