• Steven Heller

Bolts Are Back

Aguinaldo Perrone (Aguìn) is an Italian designer who seems to channel the spirit of Fortunato Depero. He recently published his own homage to Depero’s Bolted Book, titled “Catalogo Ragionato” or “Reasoned Catalog of Useless Brands …” (a “reasoned catalog” or catalogue raisonné is a complete list, with annotations, of all the known works made by an artist either in a particular medium or in all media.) as limited edition of 100 copies on various colored sheets, different in all editions.  All the posters (below) are for imaginary products. The text and posters explain his unique philosophy of “Cartellonism = modernity”

“The error is the most beautiful part of a design”

“Image + letters + irony (a lot) = cartellonism”

“For superlative illustrations it is recommended to carry out work without a commission”

“It is successful that billboard that with equal dignity will be able to stay in the street or in the living room”

“The réclame to hit the target must make you smile”

“The title ‘Reasoned catalog of useless brands …’ is a game to ridicule the seriousness of marketing. Therefore, taking my invented brands as a pretext, I collected some of my graphics that I think are particularly funny and ironic. My catalog collects in the manner of Depero (my research reference point) my idea of poster art when advertising was an art form. I used old movable characters found after long searches, impressed one by one like stamps on a piece of paper. My graphics (in the manner of Depero) are my ‘posters’: how I wish it was advertising today.”

“My research is currently pushing to design advertising sculptures. For example, the ‘Padiglione F’, a fair pavilion, a place in the form of a typeface (an ‘F’) to be used as a cultural container (below and above are drawings and photos of the wooden model I had made for a previous graphic competition in Paris and that I would like to use it to develop my next project).”

The “Catalogo Ragionato” is currently cataloged at the Mart (Rovereto) and at the Library of Salaborsa (Bologna).

#Aquin #DailyHeller #Depero #StevenHeller