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Rubber Soul Of The Rubber Industry

Catalog design is one of the most difficult and, when done well, among the most enticing of design projects. Even a catalog of quotidian rubber products – hot water bottles, surgical supplies, and bags of all kinds — are swathed in a certain je ne sais quoi when printed in inducing and seducing colors. The Faultless and Wearever catalog with its Kumfy brand is the piece de resistance — the rubber soul, if you will — of the rubber industry. Arguably, rubber never looked so good.

Rubber was discovered from a rubber producing plant. While over 2,000 different plant species are known to produce rubber, only a small number of plant species are capable of producing large amounts of high quality rubber. At first, production of the worldly famous commodity of rubber was isolated to mainly the Amazon, South East Asia, and Africa. Every country wanted to monopolize the commodity in order to make the greatest profit from it by exporting it around the world. This element of the rubber discovery leading into greed resulted in extreme downfalls within each country’s economy. (History of Rubber)

Rubber toys first appeared in the late 1800s, when manufacturers made use of Charles Goodyear’s process for rendering rubber into malleable material. The first rubber ducks didn’t even float: they were cast solid and intended as chew toys. By the 1940s, rubber ducks developed into the iconic floating yellow figure with bright orange bill we recognize today. For many decades, most duck figures have been made of vinyl, but we still call them rubber ducks. Proof positive that he truth, you see, is flexible and elastic.

#catalogdesign #DailyHeller #Rubberproducts #StevenHeller



PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  


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