• PrintMag

S’no Business Like Snow Business

Kevin O’Callaghan, chair of 3D BFA Design at SVA NYC is the master of the improbable . . . but never the impossible. In his long career of making the commonplace into the extraordinary, he has re-purposed almost anything you don’t think about into masterpieces of imaginative complexity. His current, holiday-themed marvel, “Dashing Through New York” involves students transforming 19th century sleighs into everyday functional vehicles — pulled by horses, fake of course. If you dash on over to Rockefeller Center Santa’s sleighs are revving up, just waiting for the big eve.

Photos: Rafael Vasquez

#ConceptualArt #KevinOCallahagn #Sleds



PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  


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