Show Card Lettering Oooh, La La!
Handlettering is back … but did it ever really go away? Sadly, it is not as essential as it once was before the computer, when show card lettering was a necessary art for earning a living. It was taught and learned by countless letterers around the globe. The examples below derive from a vintage portfolio (c. postwar 1940s) of a fairly skilled lettering student from Paris. Further information is unavailable, but it nonetheless is exciting to see the eye/hand coordination and stylistic chops of the anonymous artist.