• Steven Heller

Sock It To Me!

There is nothing (well, almost nothing) more pleasurable than a fine pair of socks. I am a sucker for striped multi-colored socks (or shall I say socker). So whenever I find a pair I like I wear them until they wear out, and then wear them some more. I was recently presented with a few pair of socks by Office Weiderholt (OW), which describes itself as follows:

OW is a seamless Ameba-Unit which started spreading all over the world in 2007. Phototgrapher/Filmmaker Sven Wiederholt is Czar of this unit. His members are located all over the world, places such as Germany, Japan, Nigeria, Finland, US and are ready for the next project. Its projects are currently ranging from film to products. However, OW itself does not know what will happen next. OW will keep changing and transforming, just like an Ameba.

Although I have no idea what they are talking about. I am crazy for their hose. And as they say: “We love socks. Socks are simple cute pets for everyday life to make our feet happy.” See for yourself.

[Don’t miss this past weekend’s posts: here and here.]