• Steven Heller

Sock-it-to-me!

I love a colorful pair of socks, though when I grew up the color range was limited to black, white and brown—unless you lived near a golf course. Stumbling across this advertisement for Onyx Hosiery was a kick. Seeing how randy the sock selection was in 1909 would be entirely stylish today. I’d give my left foot for a pair of the pair at the top left.


Speaking of socks. With innersoles like the one below, who needs them? What could be better than a shoe that is so soft it feels like a mattress. Imagine there once was a man who lived in a shoe, he had so much space he didn’t know what to do. Don’t you just love this point of purchase display?



PRINT’s Summer 2015 Issue: Out Now!

The New Visual Artists are here! In this issue, meet our 2015 class of 15 brilliant creatives under 30. These carefully selected designers are on the scene making the most cutting-edge work today—and as many of our previous NVAs, they may go on to become tomorrow’s design leaders. Why not get to know them now? Check the full issue out here.


#DailyHeller #Socks #StevenHeller


About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →

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