• Chloe Gordon

Storypoint Wines Enhances Their Packaging To Inspire Intoxicating Conversation

Makers & Allies is a design studio that works solely with the wine, craft, and spirits industry, and they recently rebranded and enhanced the packaging for Storypoint Wines. Inspired by the navy label and script font from the original packaging, they upgraded the overall design to feel more luxurious. The use of illustrations, gold foiling, and embossings screams elegance. So sure, you can share a glass of wine over a meal or charcuterie board, but there's nothing like sharing over an iconic wine bottle with an intoxicating story.

During the course of any ordinary evening, it's the moment the bottle of wine is opened that the story begins. Storypoint Vineyards makes wine that serves as the catalyst for great stories you'll tell for years to come. Our goal with this rebrand was to modernize the package while maintaining some consistency with the original label in order to maintain brand recall. We took inspiration from the rich blue color and script font, enhancing both with custom illustrations, gold foil, and an emboss to establish a strong design system that could be extended across multiple SKUs. Paired with a new unique label shape, Storypoint has an iconic shelf presence.

Designed by Makers & Allies