• Steven Heller

Strange Adfellows

I was reading these vintage comic books the other day and realized this cognitive dissonance. The comics, which may be more adult than their targeted market of kids, each have advertisements that don’t seem to conform to the demographic.


Hey, comics lovers out there in Imprint-land, which reader of Fritzy Ritz or Fight comics do you think would order a girdle, test out kitchen knives or sample a anti-bacterial hair-preserver? Of course, they were all on “approval,” which doubtless meant that many teens and pre-teens ordered the booty, just because they could get it for free. Still, it makes one wonder about the mind of marketers, even in the 1930s.



Additional Resource For more articles by Steven Heller and the art of telling stories, pick up a copy of the current issue of Print, the Design and Storytelling issue.

#Comicsandadvertising #DailyHeller #StevenHeller #vintagecomicbooks

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