• PrintMag

Super Moms Do The Darnedest Things

Long gone TV personality Art Linkletter had a segment on his show House Party called “Kids Say The Darnedest Things.” Well, now its mom’s turn. Just in time for Mother’s Day, Time magazine has created a stir with its Are You Mom Enough cover.


Here’s what Time has to say on its website:

The subjects on this week’s TIME cover aren’t models in pose. Jamie Lynne Grumet, photographed by Martin Schoeller with her 3-year-old son, is a mother from Los Angeles who subscribes to attachment parenting, the subject of staff writer Kate Pickert’s cover story. Attachment parenting has been on the rise over the past two decades, since the publication of The Baby Book by Dr. Bill Sears and his wife Martha in 1992. Its three main tenets are extended breast-feeding, co-sleeping and “baby wearing,” in which infants are physically attached to their parents by slings. Capturing various attached parents — and their reasons for attachment parenting — was Schoeller’s biggest goal for the sitting. “It was important to show that there’s no stereotypical look for a mom who practices this kind of parenting,” Schoeller says.

Time, which has covered many taboo themes, is literally busting one now. Who said print is dead?

#coverdesign #DailyHeller #StevenHeller #Timemagazine

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