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Supporting Independent Creators Has Never Been Easier, Thanks to Artists Sunday

Big box stores have Black Friday. Massive web hubs have Cyber Monday. And now, having formerly been left somewhere in the middle, independent artists are claiming the Sunday after Thanksgiving as their own.

So far, nearly 3,000 artists from all 50 states have signed up for the Artists Sunday initiative, alongside some 400 arts, civic and economic development organizations.

As the project details, “The Artists Sunday concept was hatched last year when Christopher Sherman, a professional photographer, noticed a spike in sales of his photos the Sunday after Thanksgiving. However, the effort has gained real urgency amid the COVID-19 crisis that has shut down 96% of in-person art shows, fairs and festivals, where many artists generated the most of their annual revenue. According to American for the Arts, the arts economy has lost $14 billion since last March.”

The Artists Sunday online hub offers a directory of artists by state, specialization and more, alongside sales and promotions.

“Art offers what we all need right now—a meaningful way to stay connected with family, friends, neighbors and co-workers,” Sherman says. “When you buy local art, you’re giving a gift to your community.”

Check out all the offerings—or sign up to take part—here.


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