The Art of Everyday
“One person’s garbage is the next person’s art.” “Art is in the eye of the beholder.” “The creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act.” (Marcel Duchamp)
It is said — and has been written — that art and artistry is everywhere. The commercial artist is not muse-driven, but “artist” is not a misnomer. From time to time, it is worth revisiting vintage graphic design purely as art, not for art’s sake, but for what it says about making the ordinary transcend the common.
But why celebrate these? Just look . . .