• Steven Heller

The Bath of Reason




Announcing another new occasional feature: “My Favorite Utopian Advertisement.” This one is what I call “The Bath of Reason” in which is introduced a new square tub designed to make life into a better bathing experience. The American Standard company vividly shows how mom, dad, sis and bro enjoy the wonders of gourmet bathing (note their curiously risque bareness). If you have a moment, read the delightful copy and you will feel like you’re taking a nice warm bath, or something just as comforting.









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