• PrintMag

The Bernini Of Cardboard Sculptures

Cardboard point of purchase (POP) displays are commercial sculptures. Perhaps not as masterful as a Bernini or Rodin yet when constructed well, they move you to think, look and buy. A lot goes into a cardboard display, its not just cut and paste. The art and craft require more than a modicum of skill and talent. The examples below are excerpted from Victor Strauss’s Point of Purchase Cardboard Displays: A Manual for the Planning, Construction, and Production of Cardboard Displays. They make me wish I went to printing arts trade school instead of studying English at NYU.

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