The Big Bad Bully Idea
Advertising comes in two flavors—creative and uncreative. Not all advertising looks like George Lois did it. Some looks like Donald Trump did it. No nuance, but plenty of attitude. During the Great Depression of the 1930s, so-called “shirt-sleeve advertising” was guaranteed to attract customers’ eyes—or else. This is a booklet on how to use the heavy-handed shirt-sleeve approach with impunity and joy. Take a look, and think of how big, bad, and bully it was.
[Visit yesterday’s Nightly Daily Heller for new about the great Warhol Banana scandal.]