• Steven Heller

The Daily Heller: Planet Mars, the Ultimate Gated Community

Welcome to the Red Planet …



Your new home away from home …



On June 1, 2017, then–United States President Donald Trump announced that our nation would cease all participation in the 2015 Paris Agreement on climate change mitigation.


In August 2018, then–15-year-old Greta Thunberg began a school strike for climate. In the three weeks leading up to the Swedish general elections, she sat outside Parliament every school day, demanding urgent action on the environmental crisis.


The action inspired a movement called FridaysForFuture (#FridaysForFuture) and encouraged other young people all over the world to join them. This marked the beginning of the global school strike for climate.


In time for today's historic arrival of NASA’s Perseverance Rover on planet Mars, FridaysForFuture has released “1%”, a “luxury market” advertisement for an exclusive heavenly new life on war-free, crime-free, pollution-free Mars, developed with FRED & FARID Los Angeles, to awaken the 99% of the human demographic who have no choice but to remain on old planet Earth.


Let’s face facts. A growing desire to escape to a new Eden and rebuild a better world is not a dream. There’s a movement gaining momentum, and billions of dollars are being spent. As NASA’s Perseverance Rover touches down on Mars, it joins the U.A.E.’s Hope orbiter and China’s Tianwen-1 orbiter and rover duo. It’s unmanned rovers for now, but humans are coming. Elon Musk is confident that SpaceX will land our species on the martian surface in just five years, by 2026—welcome news for billionaires looking for more space and bitcoin investment opportunities.


And the rest of us? Well, Soylent Green for dinner again tonight, honey?!


FridaysForFuture reminds us: “No one is swooping in to save us … we must save ourselves. We’d better fix climate change, we’d better take action, now. We simply have no choice.” Let the “1%” have their own planet. Let’s fix ours.

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