• PrintMag

The Kindest Cuts of All

They are the quintessential generic commercial artforms. “Cuts,” “cliches,” “spots,” “bugs”—made from wood and metal, whatever you call them, they were big business for applied art studios, type foundries and printers. Here is a small sampling from the Kaeser & Blair Cut Service of Cincinnati, Ohio, USA, packed with what advertisers and advertising agencies could not do without …

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#commercialart #DailyHeller #Printingcuts #StevenHeller