• Steven Heller

The Modern Masterpiece

German Modernism in interior design was given a showcase at the Section Allemande, also known as the Werkbund Exhibition, at the 20th annual Salon of the Société des Artistes Décorateurs in 1930. The show was actually a light on the Bauhaus rather than the traditional Deutscher Werkbund, with all the wares designed by Gropius and Breuer “arranged by” Herbert Bayer and Laslo Moholy Nagy and others. This issue of Die Form, the monthly magazine of the German Werkbund (influenced by William Morris’ Arts and Crafts movement, and known for stories on type, and typography and photography as furniture and textiles, etc.), was devoted to the Exhibition. Herbert Bayer’s poster (below) is perhaps one of the most familiar artifacts of the enterprise.

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