The Push Pin Paradigm
If you happen to be in Tokyo walking around the Ginza stop by the GGG Gallery (above). You’ll want to see The Push Pin Paradigm, early works by Push Pin Studio artists Seymour Chwast, Paul Davis, Milton Glaser and James McMullan.
The work spans 1950’s through the 1970’s and the exhibit Ginza Graphics Gallery, which opened September 2, 2010 features 200 posters, paintings, and prints, along with issues of the studio’s promotional publication, The Push Pin Graphic, which reflected the iconoclastic mood of those decades and reached out to a generation of peers.
For those who are not up on their design history, Myrna Davis notes in the catalog:
Push Pin Studio began in the early 1950’s as a loose collective of a few Cooper Union graduates who promoted their design and illustration in a jointly produced series of brochures, “The Push Pin Almanack.” In 1954 The Push Pin Studios was formed by Glaser, Chwast, and Edward Sorel. In 1957 the Almanack gave way to the more ambitiously conceived Push Pin Graphic, each issue of which had a different format, size and theme. Published 6 times a year and in later years was mailed to 8,000 with 3,000 subscribers around the world, the Graphic showcased the work of the studio’s principal members and awareness of their work spread quickly. Push Pin’s distinctive approach was noted for its eclectic sophistication, finding inspiration in the Italian Renaissance, Art Nouveau and Art Deco, early American painting, 19th century woodcuts and wood engraving techniques, and Russian Constructivism, and in forgotten typographic styles of the 19th and early 20th centuries.
“The Push Pin Paradigm” will be on view at GGG through September 28th. For more information go here. The catalog contains writings about Push Pin by Tadanori Yokoo, Veronique Vienne and Myrna Davis.