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The Weekend Heller: A Name Is Not A Not A Number

He has been “consumed by that for last few days,” Tom Bodkin, chief creative officer of The New York Times, told me in an email early this morning: “It references 19 century newspaper design,” he adds. “I kept picturing the Lincoln Dead page [bottom]. For a moment, considered ‘printing the backs of the column rule slugs,’ the thick rules between columns on that historic paper.”

Can any design be more poignant that this?

#COVID #DailyHeller #NYTimes #StevenHeller