• PrintMag

This & That

Ah, the naming process. Who hasn’t been in a crowded conference room enduring a heated debate between the “cool, offbeat name” and the “one small step away from where we’re at” name? It got me thinking about the word and, the ampersand, or the plus sign. Dress it up however you like, it’s happening everywhere and the pattern has become more and more acute.

These are all blogs/designery sites I frequent: Birch + Bird Bird And Banner Chocolate & Zucchini Coral & Tusk Duct Tape & Glitter Favorite & Found Felt & Wire Hi + Low Hither and Thither Nectar & Light Object & Totem Paper + Cup Part & Parcel Pica + Pixel Rivers & Robots Simple + Pretty Snippet & Ink Style & Pepper Twig & Thistle wit + delight

Delicious restaurants/bars to further illustrate the pattern: A Salt & Battery (o.k., that one’s really clever) Bourbon & Branch Brick & Mortar Butcher & Singer Chiles & Chocolate Edi and the Wolf Fig & Olive Fox and Hound Girl and the Goat Grain & Salt Hogs & Heifers Milk & Honey Salt and Pine Scales & Shells The Bull & Whistle Viktor & Spoils

It wasn’t so long ago that the monosyllabic names were the ones getting all the attention…generic and mysterious sounding words like Office and Drink. Then, they were ousted in favor of an ampersand holding two marginally related nouns together for dear life. I remember when noun and noun configurations represented partnerships, like Dolce & Gabbana or Siegfried & Roy, simple pairings that made sense. Maybe the duo configuration will lose its caché and 2013 will be the year of the trifecta, the triple-play, also known as This & That & That Other Thing.

More Design Resources:

  1. Learn about the next generation of app design from one of the industry’s leaders!

  2. Available now: Print Magazine’s Guest Art Director Digital Collection

  3. Enter your work in the Regional Design Annual

  4. Get an inside look at logo design from Chermayeff & Geismar

#handlettering #illustration #typography #naming #ampersand #branding