• PrintMag

The Graphics That Launched a Thousand Chairs

Here is a wonderful book you may have missed in the holiday frenzy. The Thonet Brand: A Look At Its Graphic Design History (Niggli) is a concise but gem-worthy compilation of the legendary modern furniture firm’s corporate and marketing identity. Even after a holiday filled with book gifts, this was a joy to hold and have.


Founded in 1819, furniture manufacturer Thonet is committed to the highest standards of design and quality. Around the world, the name is associated with famous design classics. This book shows for the first time the visual presentation of the corporate identity in the course of time, providing exciting insights into the history of the Thonet brand. In addition, the remarkable graphic design development parallel to the furniture design and the aesthetics of the respective era is presented and illustrated.


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