Today's Obsession: Rethinking Commerce
In the past couple of years, the notion of community-funded commerce has begun to show some interesting ways of working. Here’s a couple of neat ideas.
First, the Kaiser Chiefs are putting their next album, the Future is Medieval, up for public design. In a nutshell, you’re sort of entering a contest, sort of joining a social site, sort of buying an album all at once. Pay £7.50 to download the tracks (see what they got you to do there?), design your cover from the assets they provide, and then re-sell the album with your cover art sporting the band’s official album mark, and you can earn a £1 for each album you sell.
Another neat example is Mark Caneso’s Kickstarter project for his family of types, Quatro. The family will have sixteen total fonts, four weights and matching italics each of a sans and slab version. If you donate at a certain level, you’re essentially pre-ordering the family and a ton of pretty great swag. Mark’s producing a series of printed matter and objects to send to donors, not to mention a donor’s plaque at his site linking back to the URL of your choice.