• PrintMag

Toyota’s Logo v. Fella’s Type


For a car company with such a pleasant logo, it’s too bad Toyota’s products are such safety hazards. But let’s talk logo (it might be pleasanter). The current Toyota mark consists of three ovals. Or, as stated in the troubled company’s own words, “the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.” Hmmmmm. “These ovals combine to symbolize the letter ‘T’ for Toyota. The space in the background implies a global expansion of Toyota’s technology and unlimited potential for the future.” Now that’s a lot of symbolism.

Maybe its just me, but doesn’t the logo remind you of something (i.e. a cowboy hat)? That’s why it reminds me of Ed Fella’s delightful type family called “Out West.”


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