• PrintMag

Trademorphic Characters

Bibendum is the French name that in English refers to the Michelin Man or Michelin Tyre Man, the official mascot of the Michelin rubber company. He is drawn to resemble a person or thing made from tires although they also bears a striking resemblance to this parka. Bibendum was the creation Édouard Michelin in 1894 Lyon Universal Exhibition who said “with arms it would make a man.” But Bibendum was not the first (or likely the last) trade mascot to be made from the products it represents and sells. Below are a few of the other cleverly morphed (visual pun) characters from the 1920s.

#decodesign #StevenHeller #thedailyheller