• PrintMag

Us Against Them, Again

A new campaign for Greenpeace draws upon the mythic battle of David against Goliath. The tale has been told many times and Goliath has been many things. Here is the campaign, and some of its forebears (above), including (from top to bottom) A. Paul Weber, Alfred Kubin and Boris Artzybashev. If only the new campaign (below) had more convincing illustration, it would also have more power.

The new campaign: Advertising Agency: Draftfcb/Lowe Group, Switzerland; Creative Director: Dennis Lück; Concept: Andrea Huber; Copywriters: Tizian Walti, Maximilian Kortmann; Art Directors: Christoff Strukamp, Cinthia Stettler, Denise Frech, Cristian Neuenschwander; Illustrator: Anatolij Pickmann.

#DailyHeller #Kubin #Artzybashev #Greenpeace #APaulWeber #StevenHeller



PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.  


Keep up with all things PRINT by

subscribing to our e-newsletters now!


For general questions about PRINT or PRINT Holdings, LLC contact: info@printmag.com

  • Instagram
  • YouTube
  • Twitter
  • Facebook